The Truth about My Focus on Discipline---Through the Lens of Yoked Jerky

My Ongoing Battle With Discipline (and Why It Matters Now)

I’m not an expert in discipline.
I’m not a guru.
And I definitely don’t have it figured out.

What I do have is momentum—and a much clearer understanding of why discipline matters more to me now than it ever has before.

For most of my life, I relied on intensity. Bursts of effort. Big swings of motivation. I could sprint when something mattered, but I struggled to build systems that lasted. When things were exciting, I was all in. When they weren’t, I drifted. That worked—until it didn’t.

Over the last year, something has shifted.

Not because I suddenly became more motivated, but because I started taking discipline seriously as a skill instead of a personality trait.

Learning Instead of Performing

One of the most important changes has been accepting that I’m still learning—and learning fast. I’ve been fortunate to be surrounded by friends and entrepreneurs who are far more successful than I am, and one thing they all share is this: they don’t confuse noise with progress.

They don’t chase attention.
They don’t optimize for excitement.
They obsess over inputs.

That idea alone has changed how I look at almost everything—especially my health, my work, and my time.

Instead of asking “Did I get the result?”
I’ve started asking “Did I execute the input?”

Did I train when I said I would?
Did I eat in a way that supported the work?
Did I make the boring choice that keeps things moving forward?

Food as a Signal, Not a Reward

For me, Yoked Jerky has become a symbol of that shift.

Not because it’s magic.
Not because it’s perfect.
But because it represents a clear move away from the absolute gut rot that comes from defaulting to candy, chips, and fast food day after day.

It’s what I reach for after a workout.
It’s what sits in my bag when I don’t want to think.
It’s a small, repeatable signal that says: this choice supports the work.

That matters more than people realize.

When you remove junk defaults, you free up energy. When you stop negotiating every decision, you create space to focus on what actually moves the needle. Food stopped being entertainment for me and started becoming fuel—and that has spilled over into everything else.

Boring, On Purpose

Here’s the part that might sound strange:

Yoked has made my life more boring.

And that’s a good thing.

It removed friction from decisions I used to overthink. It pushed me toward what is required instead of what gets the most attention. It helped me stop chasing the feeling of “doing something important” and start doing the quiet things that actually are important.

Discipline, I’m learning, isn’t loud.
It doesn’t announce itself.
It doesn’t look impressive in the moment.

It looks like consistency.
It looks like fewer options.
It looks like choosing inputs over outcomes.

Why This Matters Now

I care about this now because I’m done living in cycles.

I don’t want short bursts followed by long drop-offs. I don’t want to rely on motivation, hype, or pressure to perform. I want standards that hold up when things are busy, when attention fades, and when no one is watching.

I’m still figuring this out. I still miss days. I still make mistakes.

But the difference is that now I understand what I’m practicing.

And if a simple product like Yoked Jerky can be a symbol of that shift for me—a reminder to choose what supports the work—I believe it can be that for others too.

Not as a solution.
Not as a shortcut.
But as a small, boring, reliable part of a better system.

That’s what discipline looks like for me right now.